Go deep

One of the key points I gleaned from the teleconference the other evening was the idea of keying in on a signature sound for our voiceover work. Seth Godin makes this point brilliantly in a recent post on his blog.

I am not suggesting that we narrow our world to only one kind or category of voiceover work; rather that we concentrate our marketing efforts on our signature sound, who we really are. Other work will almost certainly come our way. And we evaluate each of those jobs to figure out if it makes sense to take that work or recommend someone else better suited to that job.

(update: edited to fix typos)


  1. Sometimes the key is to ‘admit’ what you are good at, and let go of the things you ‘wish’ you were good at! Focus on that gift of *yours* and know there is a reason you weren’t blessed with another person’s gift! {After all- if there is time to talk about a thousand things- there is more than enough time to focus on just one}

    Comment by Kara Edwards — February 2, 2007 @ 11:56 pm

  2. Kara,

    Very well said. There are few things more fruitless than wishing we could be someone else or do what someone else does.

    Besides, God made you. And he doesn’t make any junk.

    Comment by Bob — February 3, 2007 @ 12:09 am

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