One of the key points I gleaned from the teleconference the other evening was the idea of keying in on a signature sound for our voiceover work. Seth Godin makes this point brilliantly in a recent post on his blog.
I am not suggesting that we narrow our world to only one kind or category of voiceover work; rather that we concentrate our marketing efforts on our signature sound, who we really are. Other work will almost certainly come our way. And we evaluate each of those jobs to figure out if it makes sense to take that work or recommend someone else better suited to that job.
(update: edited to fix typos)