Yes, really. Robert Gorell points out the brilliant marketing tool being used for one of the new books from Riverhead Books in a recent post on the Future Now blog. I’d suggest that one of the things that makes the trailer work so well is the very decent voiceover, without which the trailer could have been, well, pretty lame.
Update: From the comments left by Robert Gorell, we learn that it was not the publisher who prepared this excellent piece, so I’ve adjusted the information above to more accurately reflect that information. Kudos to the creative work (by Lindsey Testolin) in putting this piece together.