A book trailer

Yes, really. Robert Gorell points out the brilliant marketing tool being used for one of the new books from Riverhead Books in a recent post on the Future Now blog. I’d suggest that one of the things that makes the trailer work so well is the very decent voiceover, without which the trailer could have been, well, pretty lame.

Update: From the comments left by Robert Gorell, we learn that it was not the publisher who prepared this excellent piece, so I’ve adjusted the information above to more accurately reflect that information. Kudos to the creative work (by Lindsey Testolin) in putting this piece together.

2 Comments

  1. Hi Bob!

    Thanks for the link! Yes, this video wouldn’t have been nearly as special without that excellent voiceover work.

    One correction, though. The publisher had nothing to do with the creation of this trailer.

    Not surprising, really — and a bad assumption on my part. I can’t recall having seen a publisher do anything truly innovative like this to market one of their own books. I’d love to see some examples, but in my experience, it seems the authors are often left to their own devices in terms of getting the word out(side of “traditional” means).

    I’ve corrected this on our blog, but I thought you would like to know as well, so we can credit the artists and author for their good work.

    Comment by Robert Gorell — May 5, 2008 @ 10:13 am

  2. Robert,

    You’re welcome for the link. Thank you for the update and correction. I’ll make that change right now on my blog, too.

    Be well,
    Bob

    Comment by Bob — May 5, 2008 @ 10:24 am

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