Seth Godin on the way the voiceover business is changing

Well, to be completely accurate, Seth Godin doesn’t specifically mention the voiceover business in his blog post today, but that doesn’t change the fact that he’s writing about it. Because it’s not just book publishing and newspapers that have changed dramatically in the last decade. THe voiceover business has too. Yes, we don’t spend as much time in studios other than our own, but that’s really only a cosmetic change. The really big differences are in where the business comes from and where our voices are used.

So, are you going to expend your energy in trying to “save” your voiceover business? Or, are you going to adapt and survive, or maybe even thrive?


  1. It seems every business I’m in (or interested in) needs saving. Radio, voice-acting, music, comic-strips (surely endangered simply by the distribution method going away). Sometimes I think I arrived at the party too late. But I must pursue my passions, so I roll with it.

    The playing field is leveling, and changing the way the game is played. That’s a scary thing in some ways, but a great thing in many more ways. It’s now more affordable than ever to create radio production from home. To build a home voice-over studio. To produce music. To self-publish a comic-strip on the internet.

    The music industry has done a poor job of adapting to the change. They still seem interested in doing things the old way, which doesn’t work, and frankly wasn’t very fair to the artists. Seth Godin discusses the record biz’s current situation in his book “Tribes,” which is all about challenging the status quo.

    We have the tools to succeed. Maybe now more than ever. The question is: How do we stand out from the crowd? And that’s always been the challenge.

    Comment by Dan Roberts — February 2, 2010 @ 6:42 pm

  2. Dan,

    Excellent comments and I completely agree that the playing field has become much more level and the opportunities to create our own success have grown enormously in the last decade … and continue to grow.

    My best to you in your endeavors.

    Be well,

    Comment by Bob — February 2, 2010 @ 8:55 pm

  3. “Every revolution destroys the average middle first and most savagely.”

    Just stay out of that “middle” and you’ll be fine.


    Comment by Anthony Mendez — February 4, 2010 @ 5:35 pm

  4. Anthony,

    Sage advice from a guy who lives it. Thank you.

    Be well,

    Comment by Bob — February 5, 2010 @ 12:25 am

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