Well, to be completely accurate, Seth Godin doesn’t specifically mention the voiceover business in his blog post today, but that doesn’t change the fact that he’s writing about it. Because it’s not just book publishing and newspapers that have changed dramatically in the last decade. THe voiceover business has too. Yes, we don’t spend as much time in studios other than our own, but that’s really only a cosmetic change. The really big differences are in where the business comes from and where our voices are used.
So, are you going to expend your energy in trying to “save” your voiceover business? Or, are you going to adapt and survive, or maybe even thrive?