Are you unique?

It’s been said that everyone is unique, just like everyone else. But my real question is, are you better or different in some important way from every other voiceover talent? If not, as Seth Godin points out, you’re stuck with being cheaper. Not a fun position at all.

At its core, there really isn’t any competition in voiceover; at least not as long as your voiceover work is yours rather than work for “just any voice.” Clients who want you will come back to you when they need you again because you are the only source for voiceovers by you, just like I am the world’s exclusive source for voiceovers by Bob Souer. Concentrate on finding clients who want you. Then delight them again and again. I think you’ll like those results. Even more important, so will your clients.


  1. I like you Bob! Nice thoughts.

    Comment by Chris Eder — November 30, 2010 @ 6:15 am

  2. To the point!

    Comment by Jeremy Jacobs — November 30, 2010 @ 7:54 pm

  3. Yep. I’m trying to get better and better at what I’m best at while letting go of the areas in which I will never stand out. As a result, I’m auditioning less and getting more personal referrals. And it’s a heckuva lot less stressful!

    Comment by Amy Snively — December 1, 2010 @ 3:07 pm

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