I don’t know why the body of this email disappeared before I posted it yesterday evening, but for those of you wondering what this was about, it’s a video from TED that’s worth your 20 minutes.


  1. Hi Bob,

    I’m wondering about the “availability” of the rest of this post?


    Comment by Ralph Hass — January 5, 2011 @ 2:27 am

  2. Hi Bob,
    Intriguing title … is this a test of our vulnerability to click? Just kidding … or maybe …?

    Comment by John Florian — January 5, 2011 @ 8:47 am

  3. thank goodness for the completion of the post. part of me wondered if this was some cryptic sign you were in trouble. ‘glad i can lay that one to rest.

    Comment by rowell gormon — January 5, 2011 @ 10:35 am

  4. Ah hah … so you WEREN’T testing us, Bob. Sometimes these tech glitches actually bring us more attention – but we sweat through them nonetheless.

    Comment by John Florian — January 5, 2011 @ 10:49 am

  5. This really is worth watching, because it speaks to the authenticity we’re trying to bring into our voices as voice actors. She makes the point you can’t be authentic unless you’re willing to be vulnerable. And as a bonus, she’s funny.
    Thanks for posting, Bob!

    Comment by Kitzie Stern — January 5, 2011 @ 12:14 pm

  6. Kitzie,

    Exactly right!

    Be well,

    Comment by Bob — January 5, 2011 @ 12:18 pm

  7. Bob, this concept is something I’ve tried (with very little success) to explain to clients. There’s so much chest-thumping in the corporate world. My parody of it is, “We’re perfect; we’ve always been perfect; and we believe in continuous improvement.”

    If advertisers want to make a *connection* with people, they’re going to have to admit that they don’t have all the answers. For every “too cool for school” brand like Nike or Apple, there should be a thousand Avis’ and Motel 6’s. Embrace vulnerability. Everybody is not the “industry leader.” Perhaps the notion is worth considering that your poo really does stink. Risk is fundamental to connection, I heard her say. Risk is necessary for effective communication.

    Comment by Dan Popp — January 6, 2011 @ 11:03 am

  8. Dan,

    Excellent thoughts as always. Thank you.

    Be well,

    Comment by Bob — January 6, 2011 @ 11:06 am

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