Playing the averages

Average is just that, average. As Seth Godin points out in a piece published at Business Insider, being average not only isn’t good enough any more, it’s much worse than that. This is true in the voiceover business as much as it is in any other business. I need to keep raising my skills. So do you. This isn’t so much to get ahead as it is to simply keep moving.

The real secret to avoiding “average” however, is to be you. If you’re trying to be the next whomever, stop. Find your voice. Build your business around the things you love voicing. Not only will you be happier, you’ll almost certainly be better paid, too. Just as I am the world’s exclusive source for voiceovers by Bob Souer, you are the world’s exclusive source for voiceovers by you.

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